Myidolls - Byxdress Blu Diddeli-Doo

Well… there is a lot of things we would wanna change in the world. They say that no one can do everything but everyone can do something and that We believe! We also believe that toys are an important tool, through which kids get to practice different skills and abilities while learning about life, norms and expectations.

Some stuff we think sucks a whole lot is that;

• Girls are expected to be into anything pink and fluffy, just because it is pink and fluffy (although there is absolutely nothing wrong with being into things that are pink and fluffy).

• Boys are not supposed to enjoy the pink and the fluffy and if they happen to do so, they are often made fun of and seen as weaker.

• Girls are encouraged to play with dolls offering a very limited view of women - their bodies, their purposes and their goals.

• Boys are presumed to have an innate urge for violent play as well as the ability to endure these kind of games.

• A girl learns that she needs to look nice to be worthy of love and admiration.

• A boy learns that he needs to not be like a girl to be defined and accepted as a boy.

• Traits considered to be “boys-traits” are usually seen as superior to those considered to be “girls-traits”.

• Kids are brought up feeling that their body parts determines which of these roles they are assigned.

We could easily make this list go on and on and on and on…. but instead we want to tell you about some stuff that we think would not suck! Things that we want to contribute towards.

For all kids regardless of gender to feel entitled and free to:

• Love any or every color of the rainbow.

• Get excited about any toy in the shop.

• Be proud of any trait that they possess.

• Pursue any talent, interest or dream they might have.

• Approach any occupational path of their choice.

• Express any emotion and feeling.

• Be in love with anyone or no one.

Thru toys and play children encounter and internalize the notions of norms and ideals. myIDolls offers contexts and toys that are not tied to any set rules of who gets to play or how. Thru dolls depicting reality and diversity, we want to offer a sense of representation and inclusion. The purpose of myIDolls is to create a platform, free from limiting and rigid norms and ideals, to encourage play where there is room for the child's inner and outer worlds to meet and for imagination to rule!

We want to make toys that inspires children to imagine, to create and to have fun -without being confined by gender norms nor influenced by skewed beauty ideals.

Every child has role models, idols. myIDolls are made to represent these -real people with real bodies for real play. The kind of play that comes from inside. We think that all children, regardless of gender, should get to explore games full of adventure and excitement as well as those that encourages communication and caretaking skills.

Through dolls without characters defined and tied to existing norms, we can give kids the opportunity to explore the same kind of games no matter who they are or how they play!

And while we are working on changing the toy market, we are determined to do this without letting mother earth bare the cost for it. Therefore we use only non-toxic materials for the protection of nature and off course for our children's health. All our products are designed and produced here in Sweden!